Reputation management refers to influencing and controlling an individual’s or business’s reputation. Originally a public relations term, the expansion of the internet and social media, along with reputation management companies, have made it primarily an issue of search results. Online reputation management, sometimes abbreviated as ORM, is primarily concerned with managing the results on websites that evaluate products and services and make recommendations and referrals.
Reputation management refers to influencing and controlling an individual’s or business’s reputation. Originally a public relations term, the expansion of the internet and social media, along with reputation management companies, have made it primarily an issue of search results. Online reputation management, sometimes abbreviated as ORM, is primarily concerned with managing the results on websites that evaluate products and services and make recommendations and referrals.
Suppression
No matter how secure and well-placed a brand appears to be, the danger of an online reputation crisis is always lurking. The open nature of modern day communication can quickly damage a brand’s reputation.
Protection
We work with brands to research, develop, and implement online reputation strategies that protect them against current and future reputation attacks. A company with no reputation protection strategy can get its good name tarnished.
Removal
We help businesses manage online reviews using a combination of proven and proprietary methods. Customer reviews can make or break the online reputation of a company.
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